Animation Studio Competition: DreamWorks vs Disney

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I'm going to rewrite the article about the animation studio competition.

Animation Giants Clash Over Prime Release Dates

DreamWorks Animation boldly challenges Disney's traditional dominance by scheduling two major animated features for 2004's most lucrative family movie seasons.

In an aggressive move that signals intensifying competition in the animation marketplace, DreamWorks has announced plans to release "Shrek 2" in mid-June and "Sharkslayer" in late November of 2004 - timeframes historically dominated by Disney releases.

The strategic scheduling represents a significant escalation in the ongoing rivalry between the two animation powerhouses that began in 1998 with competing insect-themed films "Antz" and "A Bug's Life."

What makes the 2004 showdown particularly notable is the potential for direct competition within the same month, as Disney/Pixar's "The Incredibles" is tentatively slated for "holiday 2004" - widely interpreted as a November release. Disney executives, however, maintain that no firm date has been established.

DreamWorks' November selection for "Sharkslayer" - featuring voice talent including Will Smith, James Gandolfini and Martin Scorsese - appears particularly bold given Disney's traditional Thanksgiving stronghold. The underwater setting with fish protagonists also invites comparisons to Disney/Pixar's "Finding Nemo," scheduled for summer 2003.

"When you have a family movie, the neighborhood where you can put it is limited," explained DreamWorks marketing chief Terry Press, defending the decision. "But this is a no-brainer. The material is really funny."

The industry trend toward earlier announcement of release dates reflects growing competition and strategic positioning. With 2003's calendar already crowded with major releases, studios are increasingly staking claims on prime 2004 weekends, with "Spider-Man 2" and "Van Helsing" already scheduled.

For DreamWorks, 2004 represents their first year releasing two in-house animated features. A decade after the studio's founding, strong performance from both films would mark a significant milestone in their challenge to Disney's animation supremacy.

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