Netflix Expands EMEA Content: Doubling Investment
Global Streaming Giant Expands Cultural Storytelling Footprint
Netflix is dramatically increasing its investment in original content from Europe, the Middle East, and Africa (EMEA), bringing authentic regional voices to global audiences in an unprecedented expansion of diverse storytelling.
The streaming service plans to deliver over 100 projects from 16 countries across EMEA in 2018, nearly doubling its production slate and financial commitment compared to the previous year. These productions will employ more than 35,000 creative professionals and will be available in 16 different languages.
Success stories like Germany's "Dark," Italy's "Suburra," Spain's "Las Chicas del Cable," and the UK's "Black Mirror" have demonstrated the universal appeal of culturally specific storytelling. For example, "Dark" found unexpected popularity in diverse markets including Chile, Bangladesh, and Canada, with international viewing hours outpacing domestic consumption by nine to one.
Chief Content Officer Ted Sarandos emphasized the company's belief that compelling narratives transcend geographical boundaries. "When stories from different countries, languages and cultures find a worldwide platform where the only limitation is the creator's imagination, then unique, yet universal, stories emerge that are embraced by a global audience," he stated.
The upcoming slate includes an impressive array of new European productions: seven original series, two documentaries, and one feature film. Among the most anticipated projects are Netflix's first Dutch original series, the supernatural French drama "Mortel," and the third installment of the Spanish heist phenomenon "La Casa de Papel."
Content diversity extends beyond geography to encompass multiple entertainment formats including scripted series, documentaries, independent films, stand-up comedy, and children's programming spanning various genres. Productions will originate from locations as diverse as Lebanon, Scotland, Sweden, Jordan, Spain, and Poland.
At a showcase event in Rome, Netflix revealed additional details about returning favorites and upcoming releases. "Stranger Things" announced new cast members for its third season, while "GLOW" confirmed its second season premiere date of June 29. First-look images were shared for several anticipated projects including "Maniac," "Dogs of Berlin," and "Elite."
The company's commitment to EMEA-based storytelling represents a significant evolution in global entertainment, creating opportunities for local creators while offering subscribers worldwide access to authentic stories they might never otherwise experience.Global Streaming Giant Showcases Diverse Content From Three Continents
Netflix has established itself as a powerhouse for international storytelling, bringing narratives from sixteen countries across Europe, the Middle East, and Africa to global audiences. These productions span sixteen different languages, highlighting the platform's commitment to linguistic diversity.
The streaming service has curated an impressive array of content genres catering to varied viewer preferences. French comedy "Génération Q" sits alongside Poland's fantasy adaptation "The Witcher," while stand-up comedy specials feature performers from France, the Middle East, and Germany.
For drama enthusiasts, offerings include the musical series "The Eddy" from France and the historical epic "Outlaw King" from the United Kingdom. Documentary fans can explore Spanish political examinations in "Dos Cataluñas" or Italian sports in "First Team: Juventus," alongside the innovative Spanish mockumentary "Paquita Salas."
The science fiction and dystopian category features French "Osmosis," British "Black Mirror," and Danish "The Rain." Coming-of-age narratives are represented through Italian productions "Baby" and "Winx," plus Spanish "Élite."
The platform's diverse catalog extends to edgy German drama "Dogs of Berlin," Turkish superhero fantasy "The Protector," Polish alternate history thriller "1983," and Middle Eastern supernatural teen drama "Jinn."
With over 125 million subscribers across more than 190 countries consuming approximately 140 million hours of content daily, Netflix provides on-demand viewing flexibility across internet-connected devices without advertisements or contractual obligations.
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